INERATEC appoints new Chief Commercial Officer to lead global expansion in e-Fuels

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Karlsruhe, Germany, November 5, 2024 – INERATEC, a pioneer in Power-to-Liquid technology and e-Fuel production announces a key leadership addition to drive the company’s global expansion and sustainability impact. Maximilian Backhaus, former Chief Marketing Officer of HelloFresh, assumes the role of Chief Commercial Officer. With years of experience in scaling a global brand and organization, Maximilian Backhaus will lead the next phase of growth as INERATEC enters a key phase of the commercialization of e-Fuels.

A transition to accelerate the global scaling of e-Fuels

Maximilian Backhaus, formerly Chief Marketing Officer of HelloFresh, brings extensive expertise in scaling a global brand and commercial strategy - key areas for INERATEC’s growth journey. His leadership will contribute to INERATEC’s next phase of expansion, supporting the company to expand its impact across the renewable fuel industry and move closer to its vision of defossilized industries. 

“Joining INERATEC at this transformative stage is a remarkable opportunity to be part of the next era of fuel supply,” said Maximilian, commenting on his decision. “With this unique approach to e-Fuels and e-Chemicals made from recycled CO2 and hydrogen, INERATEC is at the forefront of the Power-to-X industry and poised for substantial commercial impact. I look forward to scaling the business with our partners and developing new projects.”

Positioned for leadership in the renewable fuel landscape 

This executive addition to INERATEC’s mission to become a global leader in renewable fuels, especially as the company expands its e-Fuels and e-Chemicals offering in sectors such as mobility, aviation, and energy. With a strengthened executive team, INERATEC is well-positioned to drive its mission of fueling a sustainable future globally.

Contacts

INERATEC GmbH
Isabel Fisch
Communication & PR Manager
T: + 49 1621852663
E: isabel.fisch@ineratec.de